
The Internet is the new market place and it is not just a place for retail outlets to push their wares. Real estate sales have gone high tech and if all you have is a one pager, you are like the 'invisible salesman'. You need a strategic real estate marketing plan to make bigger splash in a sea with so many similar fish.
One of the strategy is to use the never ending loop that can be created with e-marketing to fuel your website throughout your career.
This gives the email recipient a way to come to you for all of their needs. It is also handy when they need to recommend friends who are house hunting.
Using an automatic drip type system will help you to follow up on prospects and drive all traffic back to your website.
Part of the for any website is to have an easy to navigate site but it must also have copy that is easily picked up by the search engine crawlers.
To that end the copy has to be properly SEO optimized.
Copy that is not properly optimized could make or break your business success on the Internet.
Ranking is the all-important component in Internet marketing, not being ranked highly can lose you potential clients as surely as not marketing your listings at all.
People use things like cities; neighborhoods and even features to find properties and knowing what words are searched most often and using them in your sites copy will help you get noticed.
One thing you do have control over is your domain. It is infinitely better if you own your own domain.
Being an independent contractor you would be better off without having others that are in competition with you advertising their business.
Being on the business website and having that support is fine but as an independent contractor you want to know that your business is yours and that the clients you get and the repeat business is because of you and your expertise not just because of the affiliation.
Make your website a portal, what I mean is make it a place that customers will come to for information, even if they are not interested at the time in purchasing a property.
You want it to have so much value that people will bookmark it as a reliable source.
You can include things like directions to and information about restaurants, nightclubs, schools, interesting sites, churches and child friendly places.
Integrate the marketing efforts that you use offline with your online effort. Have your URL on all of your flyers and business cards.
To be competitive you have to personally market your URL brand. Do this by directing everyone to the site that you come in contact with.
It is also important that you include it on your sign riders. Included in this effort should be your email address as well as your phone number.


